At SOS Admissions, we suggest you tell every school they are your number 1 choice because it will increase your chances of admission. A recent Wall Street Journal Article “Colleges Mine Data on Their Applicants” explains why. Colleges and universities want to have the highest possible applicant yield, that is the percentage of accepted students who matriculate. It helps them with their rankings. If they don’t think you will go, they will not accept you.

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